Ask. Learn. Do. 1st Edition, October 2026. Josiah Shelley, CEO, ForwardPath

🎧 In a rush? Listen in 3 minutes, in my own voice.

I hesitate even writing a newsletter. I tend not to take part in the hype of creating content, honestly because I just don't enjoy it. But in this case, there's great power when we share knowledge and learnings and advance our thinking together. So I'm giving this a whirl for a year.

Once a month, I'll share three things with executives leading AI adoption:

  • Ask. A question you should be asking yourself.

  • Learn. Something we learned in the field.

  • Do. Something to try yourself.

When there's big news from the AI labs, I'll start with that and what it means for you.

I'll keep clients and people anonymous. I don't think names matter for the learning, and I tend to think you just want the brass tacks of it.

So let's get into it.

Short on time? The 60-second version.

  • News. Claude Duet, an agent that works for you in the background, is in preview. Decide what an agent can see and do before your people decide for you.

  • Ask. Pick your daily AI tool for its connections, not its model. Give your builders the best tool and pay for it.

  • Learn. AI maturity tracked with staff paying for AI out of their own pocket. Find those people and learn from them.

  • Do. If you automate one thing, make it the prep for your weekly meeting.

THE NEWS.

Claude Duet: an assistant that comes to you

What it is. This week Anthropic opened a preview of Claude Duet, an agent that works in the background. Each morning it sends you a short brief on what matters across your connected apps. During the day it messages you only when something needs you, and it keeps working on tasks after you step away, from scheduling meetings to building dashboards and forecasts.

Before it sends, pays, signs or deletes anything, it shows you exactly what it's about to do and waits for your OK. It's early: Pro and Max plans only, a waitlist, and no Microsoft 365 connection yet. Anthropic itself says it "might misread a thread or miscalibrate what's urgent."

Why it matters. This is the shift from AI you go to, to AI that comes to you, and every lab is building it. OpenAI has Dots. Microsoft's version, Autopilot, is in private preview. Meta says more than 10 million people in the US and Canada set up its Muse agent in about six weeks.

Your people will bring that expectation to work. That makes "what can an agent read and do on someone's behalf?" a policy decision, not a tooling one. And since Duet runs on individual plans, your builders will try it on personal accounts first.

Bottom line. Don't buy anything yet. Decide what an agent is allowed to see and do on someone's behalf before your people decide for you.

Also this month

  • GPT-6 is now in ChatGPT for everyone (Oct 7). If your people use ChatGPT, the model they're on just changed.

  • Microsoft Ignite is Nov 17 to 20. Autopilot and @Copilot in Teams are both in private preview, so expect more there. Worth watching before any big licence decision.

ASK YOURSELF.

Copilot? ChatGPT? Claude? What should my team be using? Do we switch if one is better than the other?

The models will eventually match to similar capabilities. Whoever is ahead this month probably won't be in six months, so picking the "best" model is the wrong question.

The better question: who are your "builders" and who are your "daily users"?

Daily users are most of your company. Email, meetings, documents. They should be on the tool with the best connectors for your business. Most of our clients are on the Microsoft stack, so for them that's Copilot. The interface is a pain, and you may need to train your people more to get value out of it, but at least it's inside your 365 environment, connected to where the work is being done.

Builders are a much smaller group already pushing these tools hard, like the estimator in the Learn section below. They need the most capable tool, and right now that's often Claude or ChatGPT. Give them a sanctioned seat with data controls instead of making them pay for it themselves.

Do you switch? Not the whole company every time a new model tops a leaderboard. These tools are going to keep changing. What carries over is your people knowing how to work with AI, and a company-wide switch resets that. For builders, switching is cheap, so let them follow the capability. Revisit the split once a quarter.

Bottom line. Pick your daily tool for its connections, not its model. Give your builders the best tool available, and don't make them pay for it.

LEARN.

Your people already picked their AI tool

The strongest predictor wasn't size or seniority

We surveyed 107 senior leaders across Canadian construction, engineering and architecture firms this year. AI maturity didn't track with headcount, sub-sector or seniority. It tracked with whether employees were paying for ChatGPT out of their own pocket.

Firms where people pay their own $20 a month scored 5.5 out of 10 on maturity. Firms where nobody does scored 3.95.

Then we saw it in person

At a large employee-owned general contractor, we ran two days of workshops with 77 staff. Eleven of them described themselves as building with AI, not just using it. Nobody had asked them to.

One is a chief estimator. On his own time he's built about fifteen working tools: a bid go/no-go scorer, a contract review agent, and a takeoff-to-estimate pipeline that gets to an early estimate in about ten minutes at roughly 75% accuracy.

He built them in Claude, then moved the outputs into Copilot to stay inside policy.

He isn't alone. A project manager there pays for Claude himself because it handles documents and Excel better than the tool he was given.

Meanwhile the company had about 42 Copilot licences, and its own usage survey got 12 responses.

What I'd take from this

Sanctioned use is lower than your licence count. Real use is far higher than sanctioned. Both numbers are wrong.

84% of the leaders who named privacy as their top AI concern use AI personally anyway. Privacy fear isn't stopping AI. It's only stopping the governed version.

And the people doing this are often your best operators, and they're nervous. That estimator told us younger staff hide their AI use because they're afraid of looking replaceable. That's a retention problem, not just a tooling one.

Bottom line. Before your next tooling decision, count how many of your people pay for AI out of their own pocket. Then go talk to them. Not to shut it down, but to find out what they've already figured out.

DO.

The Monday email that replaced my Sunday night

Every company has a recurring status meeting. Ours is Monday at 11.

My prep used to be Sunday evening, four tabs open, scrolling my own sent mail trying to remember what I promised to whom. I'd still walk in with half of it.

So we gave the meeting an assistant. Here's the recipe in plain language, so you can hand it to whoever runs your tooling.

What it pulls

  • The emails I sent that week.

  • The meetings I organized, not the ones I just attended.

  • Notes from the calls I hosted.

  • Last week's brief, to check every to-do with my name on it. Did it move, stall, or quietly get dropped?

What it writes

  • One page, ready before the meeting.

  • The three headlines I need to say first.

  • What needs me before the meeting: the overdue invoice, the client who's gone quiet, the decision nobody owns.

  • Our standard sections (wins, prospects, clients, partners, to-dos) already filled in, so I can paste line by line.

What it won't do

  • Include anything I didn't originate. If I was cc'd, it isn't mine.

  • Guess. If a source is unclear, it drops the item.

  • Pad. Short and accurate beats long.

What it cost to get right

Not the technology. Writing those rules, and tightening a first version that kept claiming things that weren't mine.

It hasn't made the meeting shorter. It's made it better, because I show up knowing what I owe and what's stuck instead of finding out live.

It's the same idea as the Claude Duet morning brief above, just narrower and with stricter rules. Narrow and strict is why it works.

Bottom line. If you run one recurring meeting, automate the prep first. Not because it saves the most time, but because it changes how you show up every week.

One more thing: pick your version

AI makes it cheap for me to write this letter three ways, so I'm going to. Starting next month, pick the length that fits how you actually read, and that's the one you'll get. Change it any time.

How do you want next month's issue?

One click. I'll write it three ways and send you yours. Change it any month.

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Hit reply if you have any thoughts or debate! I read every response.

Josiah Shelley
CEO / FORWARDPATH

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